Customers have the power and want great customer experiences from brands they can trust.
It’s a problem nearly every woman has faced: shopping for clothes and taking dozens of items into the dressing room, only to come out with just one or two items that fit. It’s a frustrating experience and one that can cause women to internalize their difficulty finding clothes that fit as something being wrong with their body.
When patients are sick or in pain, the last thing they want is to feel like a number instead of an actual person. But too many times a patient’s experience feels routine and impersonal. A recent survey found that what both patients and doctors want is a better doctor-patient relationship.
In a world where most of a company’s marketing and customer experience budget goes to new technology and flashy ads, it’s time to get back to the basics of word of mouth.
Corporate apologies can fix a PR disaster and turn around ill will towards a company. However, when done poorly, apologies can add to the problem and seem disingenuous and insincere. Here are 10 examples of the most powerful corporate apologies showing a heartfelt apology can make the difference.
The quickest way to ruin a customer experience in healthcare is to treat everyone the same. Today, offering personalization in healthcare has never been easier. Here are 10 examples of how many aspects of the healthcare experience can be personalized.
Hated industries. You know the ones—the industries that customers avoid dealing with as much as possible. The places customers go out of their way to interacting with and have bad reputations of not treating their customers fairly. Here are the five most hated industries according to customers.
Chico's CMO Shelagh Stoneham shares how Chico’s is fighting ageism and connecting with customers. The company’s marketing can be incredibly successful by standing for something more than just their clothes and highlighting a message that resonates with women.
I am a professional speaker. That is my job. But the truth is I used to be extremely uncomfortable with public speaking but I followed a formula and over time created an entire speaking business for myself.