Me, My Customer, and AI: Scaling Customer Relationships with AI

AI is transforming how you build, refine, and scale your business. But in a market where every team suddenly has access to the same powerful tools, your real advantage becomes the strength of your customer relationships.

In this episode of The Modern Customer Podcast, Nicholas Thorne, co-founder of Audos and partner at Prehype, explains how brands can use AI to speed up execution while staying closely connected to the people they serve. Thorne has spent his career studying how great founders build companies that matter—and how AI can remove the barriers that stop most people from starting.

His new book with Henrik Werdelin, Me, My Customer, and AI, offers a practical path for using AI to lower the cost of experimentation, accelerate early progress, and focus your energy where it matters most: solving meaningful problems for customers.

Highlights from the conversation

• Prioritize the customer segment that unlocks your next stage of growth. AI expands options, but your strategic clarity comes from knowing exactly whom you’re built to serve.
• Use AI to protect executive focus. Automate low-value work so you can stay actively engaged with customer signals, conversations, and feedback.
• Strengthen trust through responsiveness. Treat relationship capital—access, authenticity, and speed—as a strategic asset in crowded markets.
• Prepare for voice-led and multimodal CX. Rapid gains in voice AI point to major shifts ahead for high-volume service and support workflows.

Listen to the full episode to learn how AI can help you scale meaningful customer relationships—and explore Me, My Customer, and AI for a deeper look at building customer-anchored businesses in an AI-driven world.

Stream now on Apple Podcasts, Spotify or your favorite podcast platform.