Amazon Prime Day is a mega-sale with deep discounts and flash deals on popular items, exclusive for Amazon Prime members. Since starting in 2015, each Prime Day has topped the previous year’s sale numbers. This year, Prime Day is scheduled for July 15 and 16. After past glitches and criticism, Amazon is out to prove that Prime Day is all about providing value to customers.
In honor of Amazon Prime Day, let’s take a look at the inner workings of this company that is pushing the bounds of innovation, not only with Amazon Prime, but the many other cutting-edge management strategies. The company that sets the tone for so many aspects of customer experience is breaking down internal barriers and showing how other companies can do the same. Amazon, a leader in customer experience innovation, has taken things to the next level by reorganizing the company around its AI and machine learning efforts.