
Toys ‘R’ Us Is Making A Comeback As Tru Kids — With A Modern Customer Approach
Toys "R" Us is not putting the nail on the coffin yet. The Toys "R" Us story is well established at this point. The toy company did not embrace digital transformation early enough, treating digital as ancillary, and trusting Amazon to run its ecommerce business. Now in hindsight they and others realize that was a mistake, and a cautionary tale to any other company out there that believes digital is simply an ancillary effort.