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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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How Personalization Made BarkBox A Must-Have Subscription Service

April 20, 2020 By blake

Successful, customer-driven companies put their customers first in everything they do. Even if those customers have four paws. BARK, the company behind the wildly successful BarkBox, was created when its founders wanted to make functional and stylish products that would make their dogs happy. As cofounder Henrik Werdelin says, BARK does everything from a dogs-eye view.

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