Providing a great customer experience means continually evolving products and services to meet customers’ needs. That’s never been more true than in our current pandemic environment where customers’ everyday lives have been upended. Many companies are adapting what they offer and how they deliver it to provide more convenient services to customers. This week we saw three stories of companies expanding to new areas to better reach customers and continually improve their overall experience.
As one of the largest retailers in the world, it’s no surprise that Amazon is regularly in the news. The company stands out not only for its innovation, but also for its customer-centric culture. Brands across all industries seek to follow in Amazon’s footsteps for growth and customer focus. This week brought three stories highlighting Amazon’s customer experience and influence in the retail space.
While some customers prefer to test their items before making a purchase, many of Bose’s most popular items are now largely purchased online. Bose originally designed its stores around what customers were looking for and will continue to do so—but now, customers prefer to shop online. Staying on top of customer demand can help the company stay afloat and still offer its products, just with a different, technology-driven experience.