
B2B Digital Transformation 2020
The future of B2B customer experience can be summed up in two words: digital transformation. The move to digital has been a long time coming in the B2B space, and it has the power to completely change how clients interact with brands and run their businesses.
Research has found that B2B companies that successful master digital transformation have 8% more shareholder returns and five times more revenue growth than their peers. Those staggering numbers show the power of digital transformation in creating successful, future-proof B2B companies.