You don’t hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy, simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO’s Circle—and served as vice president of Marketing at Telecom Ireland U.S. (eircom). She has her MBA from Harvard Business School.
In this podcast you will learn:
- The changing role of PR and advertising as consumer behavior changes
- Golden advice for personal brand building
- The one customer experience challenge sitting on every CMOs’ desk today
Blake Morgan is a customer experience futurist, author of More Is More, and keynote speaker. Sign up for her weekly newsletter here. Go farther and create knock your socks-off customer experiences in your organization by enrolling in her new Customer Experience School.