The Experience Economy Is Growing: A New Company Curates Luxury Travel Experiences

Planning a vacation is often so exhausting that you need the vacation just to recover. Choosing a destination, planning the itinerary and scheduling all the details can take up a huge amount of time and energy. But a new company takes away the need for travelers to plan their own vacations and taps into the experience economy to create unique adventures.

Manifest is the brainchild of Jeff Potter, the former CEO of Frontier Airlines and Exclusive Resorts. From his decades in the travel industry, Jeff learned the importance of getting away on vacation. Millions of vacation days go unused every year, and a major reason is that people don’t have the time or desire to plan their own trips. Modern travelers are also leaning more heavily to experiential travel and want to immerse themselves into the places they travel instead of simply staying in a resort.

Manifest plans group travel expeditions throughout the U.S. Instead of long, international trips, these vacations are more manageable for people to fit into their busy schedules. Customers join a local chapter, pay the annual fee for the travel club and then can sign up for as many trips as they want. Because of Potter’s connections in the industry, the cost of private aircrafts, luxury accommodations and exclusive experiences actually ends up being close to what people would pay for booking a business class trip on their own.

Group travel also brings people together in a unique way. With Manifest’s model, the people travelling together in a group likely live in the same city and have similar interests. The specialized trips range from an upscale Sonoma wine tasting weekend to whitewater rafting through the Grand Canyon. Potter calls it “tribal travel” as the groups consist of likeminded people who share a passion for experiential travel.

Manifest is built around creating amazing experiences and building trust. According to Potter, what customers want more than luxury experiences is authenticity. They want to truly experience their travel destination. Manifest plans excursions that are often off the beaten path and something travelers might not find if they were making their own arrangements.

To ensure guests are satisfied with the arrangements, Manifest customers complete a short survey when they join the travel club, which includes details about their preferences and activities. The company listens to customers to offer a wide variety of experiences to meet everyone’s needs.

In our modern world, customers tend to value experiences over things. They’re investing more in travel than ever before, and Manifest takes advantage of the need for convenience, experiences and community by creating unique, personalized travel opportunities.

Blake Morgan is a keynote speaker, futurist and author of two books, “The Customer Of The Future” and “More Is More.” Sign up for her weekly customer experience newsletter here.

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