Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

The Five Attributes Of The Modern Leader

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Do your employees look up?

When they are faced with a challenge, do they feel comfortable discussing it with their manager, or do they feel they have to keep their head down and solve the issue themselves?

I once visited a company where employees were told not to look up; basically, if they came across a problem, they were supposed to solve it themselves and leave leadership out of it.

But that way of thinking is problematic for employees and doesn’t help customers get the level of help they need.

The contact center has always had a certain amount of …
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What Marketers Really Need To Know About Gen Z

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For years, experts have talked about millennials and looked towards the future of Generation Z, the generation to follow. But Gen Z is now here and already having a massive impact, both as employees and as consumers. Marketers need to understand Gen Z to realize its full impact and to separate the truth from long-held myths.

Generational researcher Jason Dorsey is an expert on all things Gen Z. He studies generational behavior so that leaders, marketers, employers, and others can understand the differences between each generation. But he warns against putting generations in boxes. The wide range of ages …
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How Digital Transformation Is Helping Create A COVID Vaccine

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In the midst of a global pandemic, pharmaceutical companies around the world are rushing to develop a vaccine to COVID-19. In an industry that typically takes years to create, test and market new drugs, the incredible time crunch for the COVID vaccine is pushing companies to their limits.

But it’s not just pharmaceutical companies that are in the race to create a vaccine. There are also companies helping behind the scenes with digital transformation. NECI and its president Tom Ramundo are working with pharmaceutical companies to create a digital stack so they can bring their product to market much …
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How Companies Can Involve Customers In The Fight Against Carbon Emissions

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Most companies and consumers know they should fight against climate change and want to make a difference, they just don’t know how.

With carbon emissions increasing across the globe, it can feel overwhelming to make a difference. Companies don’t know how to start or even if their efforts will pay off and actually have an impact.

Austin Whitman is founder and CEO of Climate Neutral, a non-profit organization that makes it simple for companies to track and offset their carbon emissions and certifies companies that are actively working to reduce their carbon emissions. The goal is to provide companies …
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How Retailers Can Build Trust In A Post-COVID World

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After months of quarantine and isolation, consumers are slowly starting to adjust to a new life with COVID-19. As stores reopen and re-adjust, they are faced with customers who are drastically different than they were just six month ago. According to Walter Robb, former co-CEO of Whole Foods, in order to transition and move forward, stores must re-build consumer trust.

Moving forward in the pandemic starts by understanding what customers are thinking and feeling. Robb’s current company, S2G Ventures, recently published a report about the future of food in the age of COVID and uncovered many changes …
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Six Ways To Support Employees During COVID-19

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What do you do when everything about how you run a business goes out the window?

Software company Red Hat is regularly recognized as one of the best places to work, in part because of its strong community and culture. But when the COVID-19 pandemic forced employees around the world to work from home, the company had to find new ways to support its employees.

DeLisa Alexander, Red Hat’s Chief People Officer, is leading efforts to stay connected to remote employees and support them to become their best selves, even in times of stress and uncertainty.

Here are …
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The Future Of Customer Service Doesn’t Involve Phone Calls

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Today, when most people think of customer service, they think of calling a contact center, waiting on hold and having their issue resolved—eventually.

But the traditional method of customer service phone calls is inefficient for companies, and customers don’t like it. The majority (59%) of modern customers avoid calling customer service as much as possible and would rather go through additional channels to contact customer service than have to use the phone. They are tired of the red tape, phone trees and wait times it takes to actually have their question answered.

And although the phone is still used in …
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How To Create Customer-Centric B2B Experiences

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The B2B space is often an overlooked area for customer experience. But customer-centric experiences are crucial in the B2B world and come from listening to customers and continually evolving.

When Kristi Langdon joined Daimler Trucks, she saw the company was incredibly product-focused, but not very customer-focused. The company was successful because of its great products, but Langdon knew B2B was shifting its focus to give more power to customers. She stepped into her current role as Daimler’s Head of Customer Experience and worked with the CEO to lead an effort to put customers at the center of Daimler’s B2B …
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3 Ways Companies Can Stay Human During A Crisis

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No one could have ever predicted what would happen in 2020. Aside from the pandemic and its impact on the global economy, unemployment, remote learning and a host of other issues, there are also widespread cries to end systemic racism, fires and natural disasters and a tumultuous presidential election. It’s more than anyone could ever have imagined, and it’s taking a toll on consumers.

But even with these unique conditions, companies are moving forward and working to grow and provide great service to customers. The question many companies face is how to connect with customers when so …
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How To Stay Innovative In A COVID-19 World

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The COVID-19 pandemic may have upended nearly everything about how we live and work, but it hasn’t stopped innovation. 

While many people and businesses are struggling to stay afloat and work through their day-to-day issues, Lisa Bodell, founder and CEO of FutureThink, says there’s never been a better time to be innovative. She views COVID-19 as the great reset that has paved the way for innovative changes. Innovation is more important now than ever, but it requires a new approach in our new world. 

COVID-19 can act as a catalyst for innovation and allow us to turn changes …
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