Blake Michelle Morgan

Customer Experience Adviser and Speaker

Blake@BlakeMichelleMorgan.com – 347•907•0968

We Are Future Shapers: Enterprise Transformation At Honeywell

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Instead of just being employees, Honeywell employees are now considered Future Shapers. It’s part of the company’s digital transformation and move to create a smart, convenient future for its customers. Future Shapers are dreamers and doers. As Ken Stacherski, Honeywell’s VP Enterprise Transformation, shared, the company’s internal motto is “The future is what we make it.” With those words in mind, Future Shapers are transforming Honeywell inside and outside for their customers.

Customer Experience Roundup, September 9, 2019

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Developing a strong customer experience means being willing to change. Companies that evolve with customer demands and trends show their willingness to listen to customers and provide products and services they actually want. This week brought three stories of companies adapting to meet customer needs.

200 CEOs Met To Save The World, Now What?

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In a time when the zeitgeist in America is at an all-time low and most people can’t agree on anything, it seems unusual for a group of nearly 200 top CEOs to gather and come to an understanding. The Business Roundtable, a group of the country’s top CEOs, has gathered regularly since it was founded in 1972. But this year’s meeting seemed to carry more weight as the group redefined the purpose of a corporation and showed the power and importance of business.

Driving Customer Experience At IBM With CMO Michelle Peluso

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ow does a 100-year-old company continually reinvent itself to change how the world works? By relying on and driving a high-quality customer experience. IBM’s current success is built around its historic roots and the customer-first culture that has existed from the beginning. For CMO Michelle Peluso, that means standing on the backs of giants while also looking towards the future.

Customer Experience Roundup, August 27, 2019

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One of the most important devices for customer experience can be found right in your pocket: your smartphone. Smartphones allow customers to be constantly connected to their family and friends, as well as to their favorite brands. However, with increased reliance on our phones comes issues with technology and privacy. This week brought three stories highlighting the importance of technology and transparent customer relationships.

Phone Companies Agree To Deal To End Robocalls

Those annoying robocalls may soon be a thing of the past. Last week, AT&T, Verizon and Sprint joined forces with nine other telecom companies and the attorneys general …
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Customer Experience Roundup, August 20, 2019

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Digital transformation is more than just a business buzzword—it’s a powerful tool for customer experience. As companies rely on new technology and expand their digital offerings, they have opportunities to connect with customers like never before and offer new solutions. However, digital transformation isn’t always smooth. New technology brings with it both challenges and opportunities. This week brought three stories of how digital transformation and technology can help and hurt businesses.

50 Travel Companies Trying Their Hardest To Reduce Their Carbon Footprint

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A growing number of travel companies are taking a stand and working to reduce their carbon footprints. These initiatives and investments can have a huge impact on the environment and their bottom line and draw in customers looking to have a positive impact on the world.

How Will A Morning Twenty Years From Now Be Different?

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Imagine life in the year 2039—how different will things be 20 years from now? Every step of our mornings will be made even easier and better by technology, assuming that we continue to allow technology into our private lives

Customer Experience Roundup, August 12, 2016

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What does it take for a brand to connect with customers? Vulnerability, authenticity and innovation. In order to have a strong experience, customers need to feel connected to the brand and its employees. They want to feel like real individuals, not just numbers or dollar signs. This week brought stories of how companies can build connections with customers in a variety of ways that can all contribute to the customer experience.

Customer Experience Roundup, August 6, 2019

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Modern customers want convenience and control. They crave the power to get what they want, when they want it. As a result, forward-thinking brands are evolving their offerings to create experiences that give customers control. This week saw three examples of the evolving customer experience and how the most successful brands give the power to their customers.