COVID highlighted the need for every company to be digital. But many companies face challenges when undergoing a digital transformation.
According to Nigel Vaz, CEO of Publicis Sapient, all companies need to challenge the status quo as they adopt new digital strategies and solutions.
He says the biggest mistakes companies make happen at the start and the end of the digital transformation.
The first mistake is not being clear on where the digital transformation starts and why. Some companies simply pick an area to transform and set the large-scale transformation in place without thinking through why they are …
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