Technology doesn’t stop during a pandemic.
Because of that, VMware needs to stay connected to customers and showcase its multi-cloud technology.
But in the B2B industry, which is traditionally driven by in-person events and marketing, building relationships and growing leads virtually poses a challenge.
VMware CMO Carol Carpenter stepped into her role in the middle of the COVID pandemic and had to quickly move to virtual marketing. Although there have been challenges, she says B2B marketing during a pandemic has also had some positive impacts.
The root of Carpenter’s marketing approach is communication and data. She aims to over-communicate, both …
Read the rest →