With new technology, more options, and increased connectivity, there’s no doubt that the customer experience is changing. Customer experience as a whole is also becoming more visible and is often the deciding factor in where customers go for their products and services. In order to set themselves up for success in the future, brands need to think towards the future and stay ahead of customer and industry trends. Here are three things to plan for that are on the horizon of customer experience and are sure to be widespread in five years. [...]