80% of retailers will use IoT to customize the in-store experience by 2021. Worldwide IoT spending is expected to hit $1 trillion by 2022. Smart cities with IoT are expected to be worth $2 trillion total by 2025.
Technology has changed and improved the customer experience over time, but the most recent transformation with the growth of augmented reality is sure to lead to greater change than ever before. According to Jay Samit, Independent Vice Chairman at Deloitte, augmented reality has the power to revolutionize customer experience in every industry. [...]
All eyes will be on Apple this week when it announces its new iPhone to celebrate the 10th anniversary of the original model. Over the last decade, Apple has changed how we think about and interact with mobile devices, and it has had a huge impact on everything from basic communication to shopping, marketing and customer experience. One of the new features for the iPhone 8 is its augmented reality capability, which has the potential to revolutionize marketing.
Today augmented reality has given companies the ability to put to create an even more compelling experience than the two dimensional view from our televisions and screens. Augmented reality is a computer generated image of a person's view. The view of reality is modified by a computer. [...]