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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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The Case Against A Chief Customer Officer

March 15, 2020 By blake

Too many companies still give customer experience lip service. They do this by appointing a Chief Customer Officer or CXO. By hiring or promoting a Chief Customer Officer, or Chief Experience Officer the company makes it publicly seem like they understand customer experience and are working toward improving it, but this is often only a public gesture.

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