
Apple Flaunts Privacy At CES – Why Other Companies Should Pay Attention
If you’re heading to CES this week, you won’t see Apple products on display, but you’ll still see the brand’s presence in an unlikely location. Apple usually doesn’t participate in CES, but this year it’s making its voice heard with a powerful message of privacy: “What happens on your iPhone, stays on your iPhone.” The message is painted on the side of a 13-story building overlooking the CES convention center.