Changing technology can lead to uncharted waters for many companies. As technology evolves, it can cause challenges and major setbacks. Balancing new technology with the preferences and privacy of customers is a new battleground for many brands. This week featured three stories of companies wrestling with technology and how to balance their own needs with their customers’.
Starbucks Accepts Cryptocurrency, But Won’t Say So
Starbucks is among a growing number of retailers accepting cryptocurrency and bitcoin, but it has yet to official acknowledge the change. Gemini, the company that owns the cryptocurrency, and Flexa, the company that built the payment …
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