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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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How Personalization Made BarkBox A Must-Have Subscription Service

April 20, 2020 By blake

Successful, customer-driven companies put their customers first in everything they do. Even if those customers have four paws. BARK, the company behind the wildly successful BarkBox, was created when its founders wanted to make functional and stylish products that would make their dogs happy. As cofounder Henrik Werdelin says, BARK does everything from a dogs-eye view.

Lessons In Experiential Retail From The Pet Industry

January 27, 2020 By blake

Instead of customers dropping off their dogs for a one-time training session to fix a specific issue, Zoom Room builds relationships between dogs and dog owners to encourage socialization and improve skills and agility. At Zoom Room, clients are always with their dogs and have the responsibility to look after them.

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