No matter the industry, companies must stay on top of trends, demands and concerns for customers. Finding innovative new products and procedures can lead to big rewards, especially for companies that are willing to take risks for their customers.
These companies come from all industries across the world, showing that any company can be customer-centric with the right focus and a dedication to improving the world and the lives of their customers, employees and they impact they make on their communities.
When products become commodities, brands need to shift their focus to make it more about experiences and less about simply selling products. Black Friday is a great opportunity for companies of all sizes to show their dedication to something bigger than profits and highlight mindfulness in the customer experience.
As environmental concerns grow, a large number of startups and smaller companies are creating innovative packaging solutions. The aptly named Package Free Shop mails its household items and health and beauty products in completely recyclable and compostable boxes and uses paper tape and wrapping that can also be recycled.
[Millennials] will soon be overtaken by Gen-Z, which currently has $143 billion in annual buying power, and the number is expected to increase when it becomes the largest generation of consumers in just a few years. Younger consumers are more passionate about the environment and won’t support companies that don’t care about environmental issues, such as many large automakers.