Most digital transformations are driven by growth opportunities, followed by increased competitive pressure and new regulatory standards. Executives say the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%) and the ability to meet customer expectations (35%).
Hubspot customers are acknowledged and welcomed to the website right away with a chatbot called HubBot. The bot asks a few basic questions to understand the customer and get the right human agent to connect. HubBot can answer questions and streamlines much of the overall experience.
80% of retailers will use IoT to customize the in-store experience by 2021. Worldwide IoT spending is expected to hit $1 trillion by 2022. Smart cities with IoT are expected to be worth $2 trillion total by 2025.
[Millennials] will soon be overtaken by Gen-Z, which currently has $143 billion in annual buying power, and the number is expected to increase when it becomes the largest generation of consumers in just a few years. Younger consumers are more passionate about the environment and won’t support companies that don’t care about environmental issues, such as many large automakers.