Coronavirus may be inescapable in the news, but customer experience continues on. While many companies have slowed operations in light of the pandemic, others are soldiering on and taking big risks. Expanding to new areas and services can be a way to gather new customers and expand the experience, or it can lead to serious missteps. This week brought three stories of companies taking risks in hopes of reaching more customers.
The gig economy should be part of every company’s growth strategy. How can we lean on the gig economy to make customers’ lives easier and better? This is a brilliant move from Ikea we can all learn from.