Developing a strong customer experience means being willing to change. Companies that evolve with customer demands and trends show their willingness to listen to customers and provide products and services they actually want. This week brought three stories of companies adapting to meet customer needs.
All eyes will be on Apple this week when it announces its new iPhone to celebrate the 10th anniversary of the original model. Over the last decade, Apple has changed how we think about and interact with mobile devices, and it has had a huge impact on everything from basic communication to shopping, marketing and customer experience. One of the new features for the iPhone 8 is its augmented reality capability, which has the potential to revolutionize marketing.