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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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5 Values That Drive Logitech’s Customer-Focused Culture

February 27, 2020 By blake

In the fast-paced tech world, it’s tempting for companies to rely on their products. But Logitech, one of the world’s largest hardware companies, knows the importance of being customer-focused instead of just product-focused. The company takes a unique approach by having its CIO, Massimo Rapparini, also lead customer experience. But the connection between technology, information and customer experience works as Logitech builds a customer-focused company that delivers quality tech products and forward-thinking digital solutions.

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