Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction.

Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes. They must hire bakers that know how to create a perfect muffin. Employees need to show up fresh and ready to work. When they do the quality of the baked goods goes up! What are the ingredients provided to the bakers? These bakers need special appliances and tools …
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