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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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How The Pet Industry Adapted During COVID

December 1, 2020 By blake



2020 has been a strange year. Many people coped with the loneliness and uncertainty of lockdowns and quarantines by adding a furry friend to the family. Pet ownership is way up because of the pandemic and has caused the pet industry to pivot and adapt.

As the number of customers has greatly increased, the pet industry has also had to deal with pandemic restrictions and changing health regulations. The only way to survive has been to stay close to customers, adopt digital solutions and pivot.

Brian Garish, president of Banfield Pet Hospital, said that although the way of …
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