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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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TripAdvisor’s Lessons Learned From Building A Chatbot

April 6, 2017 By blake

The team views the chatbot as guided discovery—the questions start big and then narrow down until the task is completed and the best recommendation can be given. In order to provide the best recommendation, the bot must understand what the traveler is really looking for—after all, a restaurant recommendation in Miami will be different based on if someone is traveling for work or pleasure...

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