Creating an Innovative, Customer-Centric Approach in the Changing
Construction Industry
Blake Morgan
Customer Experience Keynote Speaker & Futurist
The construction industry has seen unprecedented growth in the last few years–and also unprecedented challenges.
But with that growth and changes come opportunities to innovate and turn an industry not known for its customer focus into one driven by customer-centricity and innovation. Construction companies of all types and sizes that disrupt old ways of doing business with amazing and innovative customer experiences stand out from the competition and see incredible success.
In this ebook, I take a deep dive into the changing construction industry, which is ripe for disruption, and examine five trends and opportunities for construction companies.
Any construction-related company, no matter its size or specialist, can learn from these examples to capitalize on a unique opportunity to create a customer-centric competitive advantage.
Learn about the current state of the construction industry, including challenges and opportunities. From a dramatic increase in DIY projects to supply chain constraints and the rise of robotics, this in-depth guide covers everything from new technology to safety concerns.
Read case studies from construction companies around the world for real-life examples of how companies are putting these trends and new technologies into practice with incredible success.
Gain practical takeaways on how you can transform your customer experience and create an innovative, safer, and more efficient experience for customers, contractors, and employees.
Blake is a customer experience futurist, keynote speaker, best-selling author, and host of The Modern Customer Podcast. Her book, The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business, was named by Business Insider as one of the top 20 books executives are reading to deal with COVID-19.
She was called one of the top 40 female keynote speakers for 2020 by Real Leaders Magazine. Blake has worked with companies including Comcast, Allstate, Accenture, Adobe, Cisco, Verizon, and more. She lives in Los Angeles with her husband, their two children and two dogs.