Simplifying Culture So Managers Can Actually Execute On It

What Does A Culture Of Connection Mean?

Individuals who feel connected have a cognitive advantage that makes them better decision makers and more creative. They are also more engaged and their behavior is more aligned with business goals.

Furthermore, employees who feel connected participate in creative conversations that contribute to the marketplace of ideas in an organization, and this acts to increase creativity and innovation. A marketplace of ideas is important because innovation frequently occurs when ideas from different domains are combined or synthesized. When a robust marketplace of ideas exists, people have more opportunities to potentially connect the ideas, which will result in new products, services, processes, and businesses.

Blake Morgan is a customer experience futurist, keynote speaker and author of “More Is More.” Sign up for her weekly newsletter here.

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