Aligning Business Growth with Customer Strategy with Ali Cudby

Aligning Business Growth with Customer Strategy


Ali Cudby, CEO of Alignmint Growth Strategies and author of Keep Your Customers, asserts that focusing on customer retention and loyalty is vital for business success, especially in challenging economic situations. Her insights reveal that building genuine connections with customers, making them feel valued, is the key to long-term relationships.

Cudby’s MINT method offers a practical roadmap for creating a customer-centric culture:

  • Make a Bullseye: Craft a unique mission statement focused on your customers’ success.
  • Identify Your Ideal Customers: Clearly define your target audience to refine your efforts.
  • Navigate Your Customer Journey: Map out key touchpoints to optimize the experience
  • Transform Your Outcomes with Playbooks: Don’t leave CX to chance – clear guidelines ensure consistency.

She shares how one company embraced the growth-mindset phrase “Embrace the Yet,” creating a positive and resilient culture across the organization.

While influencing large companies can be tougher, Cudby offers proof that it’s achievable with leadership buy-in. She stresses that customer experience isn’t just about warm feelings, it drives the bottom line. By calculating the value of a retained customer versus the cost of churn, you can gain the backing you need.

Cudby reminds us that even small, consistent positive changes can yield big results. Focus on what you can control and start making meaningful improvements to your customer experience strategy today.

Watch the latest episode of The Modern Customer Podcast on my YouTube Channel.


Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the FutureFor regular updates on customer experience, sign up for her weekly newsletter here

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