Customers Love The Netflix Of Women’s Clothes

Le Tote is a lot like Netflix—you pay a monthly fee and get unlimited deliveries of clothes and accessories. This startup has been growing like crazy. Le Tote shipped 1.7 million products to customers in 2015. They predict they will send out 400 million dollars worth of product in 2016. Revenue grew 600 percent last year. Over 90% of their customers are repeat purchasers. Not bad for a company that initially launched with the intention of allowing pregnant women to share clothes!

Before Le Tote the CEO and founder Rakesh Tondon’s wife was going through her second pregnancy and they agreed it would be wonderful if pregnant women could swap clothes with one another. Women generally have to buy tons of larger clothes they only wear for a few months and then toss. Le Tote creates an option for women who would prefer to borrow clothes for this temporary physical change. Rakesh and his cofounder Brett Northart decided to go from a mainstream model offering regular women’s clothes and branch out to a niche model offering both regular clothes and maternity-wear. I had the opportunity interview to Rakesh on The Modern Customer Podcast. You won’t want to miss this one.

In this podcast you will learn:

  • The Le Tote customer service strategy vision
  • How to create a winning customer service strategy
  • Why the subscription model is hot now

Blake Morgan is a customer experience futurist, author of More Is More, and keynote speaker. Sign up for her weekly newsletter here. Go farther and create knock your socks-off customer experiences in your organization by enrolling in her new Customer Experience School.

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