What Is The Purpose Of A Brand?

What is the purpose of a brand? This is a question I’ve been asking to a handful of thought leaders. Ryan Hanley–the VP of Marketing at TrustedChoice.com, speaker, podcaster and author of the Amazon bestseller Content Warfare–was someone I discovered through his show on Periscope, where he took it upon himself to dissect an article I had written on the purpose of a brand.

The purpose of business–according to Peter Drucker one of the most popular management gurus of the 20th  century–is to create a customer. But what about the purpose of a brand? How does this popular management quote apply to business today?

In this podcast you will learn:

  • How to create a successful content curation program
  • How to be a successful content curator
  • The modern purpose of a brand

Blake Morgan is a customer experience futurist, author of More Is More, and keynote speaker. Sign up for her weekly newsletter here. Go farther and create knock your socks-off customer experiences in your organization by enrolling in her new Customer Experience School.

Share this post