
The Math, The Magic And The Customer, With Bain
A new study from Bain & Company, “The Math, the Magic and the Customer,” found that inundated with troves of analytical data, today’s marketers often mistake the “algorithm” for the “person.” Today’s marketers seem to have gotten so ROI-centric on every campaign, according to Bain, that they are missing out on some of the magic of engaging with and understanding customers...