Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

How Belvedere Vodka Shares Its Story Through CX

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How do you create an experience around an all-natural vodka that shows its history and sustainability? Learn to tell a good story.

Belvedere Vodka has long been known for its great quality and super-premium product, but only recently has the company began to focus on its historic roots and sustainable efforts. Sharing the story adds to the experience and helps customers feel more connected to the brand.

Shifting To Storytelling

Instead of simply rattling off talking points and qualities of its all-natural vodka, Belvedere turns to the power of storytelling. As customers are transported to the 110-year-old distillery where …
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How Nike Is Grieving Kobe Bryant And Why It Matters

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After Kobe Bryant’s shocking death on Sunday, headlines started to circulate about Nike and how they were handling the sale of Kobe Bryant merchandise. Nike reported they had sold out of all of Bryant-related merchandise. When customers search for Bryant-related products, they are re-directed to a Kobe Bryant memorial page. The clarification came after sources claimed Nike had pulled its Bryant merchandise to limit profiteering from his death.

Reducing Friction, Your Best Advantage In Creating Compelling Customer Experiences

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Friction is anything that slows customers down. Reducing friction often doesn’t involve huge changes. In many cases, it’s the small changes that remove friction and create a compelling customer experience. Roger shares the example of Amazon’s one-click ordering.

Why Many Customer Experience Programs Are Still Failing To Deliver

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Brands with the strongest customer experiences don’t just let it happen—they are proactive and innovative to create forward-thinking customer solutions.

How Playboy Achieved Tremendous Growth By Revamping Its Digital Brand

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You might be surprised to hear that this week on Playboy’s website you won’t find nudes, but rather an article reading “Real Men Make Their Own Thanksgiving Pie Crust.” You will no longer find articles tweeted from their website with the hashtag #NSFW (meaning not safe for work). Playboy is now entirely safe for work...