A strong customer experience is rooted in relationships with customers and employees. In order to build those relationships, brands must be honest and transparent about their operations, both good and bad. This week we saw three stories of how being transparent can benefit companies and avoiding openness can lead to negative consequences.
It’s no secret that we are experiencing a moment in history that is uncertain and distressing. The coronavirus pandemic has affected millions of businesses around the country, leaving employees and leaders in a state of panic. Executives at these businesses hold a heavy responsibility on their shoulders to remain calm, adaptable, and resilient. As the world changes drastically around us, we are looking to these c-suite leaders to step up and set an example.