Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

The Secret To Creating A Great Virtual Event

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For most people around the world, the excitement of attending an in-person event has been replaced by sitting in front of a computer screen. As the coronavirus pandemic cancels in-person events of all sizes around the world, more companies than ever before are taking their events online. But staring at a screen isn’t nearly as engaging as seeing something in person, and many companies and event attendees have struggled with the new format.

Abhishek Vanamali, CMO of Zensar Technologies, is a strong believer in virtual events. Although they can’t exactly replicate in-person events, he believes virtual events …
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H&R Block’s Evolved Experience Aims To Wow Its 20 Million Customers

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Helping customers file their taxes in a convenient, simple and personalized manner comes down to continually evolving and adopting new technology without letting go of what makes us human—those connections with other people. By tapping into all areas of the equation and building emotional connections, H&R Block can continue to improve its customer experience.

Customer Experience Roundup, September 17, 2019

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Customers change, trends evolve and technology continues to develop. Customer experience is constantly evolving, and companies need to make agile decisions to lead the way. Staying ahead of changing demographics and preferences, as well as technology and trends, can help brands build strong relationships with customers and establish themselves as industry leaders. This week we saw three stories of how the world is changing and how companies can and should change with it.

What Is Customer Experience Technology?

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It used to be that customer experience technology meant only CRM, or customer relationship management. The terms were almost interchangeable because the only technology used to connect with customers was basic data like names, emails, phone numbers, and addresses. However, there has been an explosion of customer technology that is changing the customer experience.