Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

3 Ways Companies Can Stay Human During A Crisis

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No one could have ever predicted what would happen in 2020. Aside from the pandemic and its impact on the global economy, unemployment, remote learning and a host of other issues, there are also widespread cries to end systemic racism, fires and natural disasters and a tumultuous presidential election. It’s more than anyone could ever have imagined, and it’s taking a toll on consumers.

But even with these unique conditions, companies are moving forward and working to grow and provide great service to customers. The question many companies face is how to connect with customers when so …
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Consumer Trust At An All-Time Low Says Forrester In Their Most Recent Report

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If you think your customers are happy, it might be time to think again. Although the global economy is growing and seems to be thriving in many areas, market research firm Forrester warns that companies shouldn’t sit back and take it easy. In fact, a new Forrester report predicts that 2018 will be a “year of reckoning” for many brands as they face the facts that consumers might not love them as much as they thought they did. [...]