80% of retailers will use IoT to customize the in-store experience by 2021. Worldwide IoT spending is expected to hit $1 trillion by 2022. Smart cities with IoT are expected to be worth $2 trillion total by 2025.
Technology is the heart of the modern customer experience. It’s constantly evolving and can be used to create amazing experiences that connect customers with brands. However, when it isn’t used properly, technology puts customers and their trust at risk. Here are three examples from the week that show the power of technology in customer experience.