As customers and technology change, customer experience also needs to change. In order to stay relevant, companies often have to adjust their products and services or expand to new areas. This week saw three stories of how companies and industries are evolving and how those changes could bring better service to customers.
As new technology is released, brands are constantly looking for new ways to improve their customer experience. But technology just for technology’s sake isn’t always the best option. To be effective, new technology must be strategic and really meet customers’ needs—while also being transparent. Here are three recent stories that highlight technology advancements for CX, and what that means for customers.