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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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A Vision Of The Future Mall: Four Innovation Scenarios

June 25, 2018 By blake

The mall was a key part of many people’s lives back in the day, but it’s not anymore. Ordering something online - even at the risk of it not fitting - is preferable over having to physically go to the mall. With city traffic increasing, the thought of fighting commuters and freeway congestion compared with one-click ordering while you watch Milk Bar's Christina Tosi episode of "Chef’s Table" on Netflix; you can’t compare these scenarios. One is hard and one is easy. I will go with easy every time. I looked at Westfield’s future vision of the mall (the year 2028) and provided commentary on four of the areas outlined in the report.

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