
A Vision Of The Future Mall: Four Innovation Scenarios
The mall was a key part of many people’s lives back in the day, but it’s not anymore. Ordering something online - even at the risk of it not fitting - is preferable over having to physically go to the mall. With city traffic increasing, the thought of fighting commuters and freeway congestion compared with one-click ordering while you watch Milk Bar's Christina Tosi episode of "Chef’s Table" on Netflix; you can’t compare these scenarios. One is hard and one is easy. I will go with easy every time. I looked at Westfield’s future vision of the mall (the year 2028) and provided commentary on four of the areas outlined in the report.