Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

100 Stats On Digital Transformation And Customer Experience

By

Most digital transformations are driven by growth opportunities, followed by increased competitive pressure and new regulatory standards. Executives say the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%) and the ability to meet customer expectations (35%).

How To Build The Best B2B Customer Experience

By

With all the things B2B companies must do to be successful, customer experience has never been much of a focus. However, the mindset of companies in the space is changing with new technology and opportunities. Although most B2B companies realize that customer experience is important, fewer than a quarter of companies actually emphasize it. The companies that put effort into creating a strong customer experience see higher revenue growth than their peers, showing the importance of prioritizing customer experience. [...]

iPhone 8 Augmented Reality Feature To Revolutionize Customer Experience

By

All eyes will be on Apple this week when it announces its new iPhone to celebrate the 10th anniversary of the original model. Over the last decade, Apple has changed how we think about and interact with mobile devices, and it has had a huge impact on everything from basic communication to shopping, marketing and customer experience. One of the new features for the iPhone 8 is its augmented reality capability, which has the potential to revolutionize marketing.