Coronavirus may be inescapable in the news, but customer experience continues on. While many companies have slowed operations in light of the pandemic, others are soldiering on and taking big risks. Expanding to new areas and services can be a way to gather new customers and expand the experience, or it can lead to serious missteps. This week brought three stories of companies taking risks in hopes of reaching more customers.
Modern customers care about social responsibility. They want to support companies that take a stand and do good for society and the environment. Sustainable practices can contribute to a great customer experience, but companies with poor environmental practices can get a black mark on their reputations. Here are three eco-related stories from the week that show what companies are doing (and aren’t doing) to support the environment and serve their customers.