Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

How Nike Is Grieving Kobe Bryant And Why It Matters

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After Kobe Bryant’s shocking death on Sunday, headlines started to circulate about Nike and how they were handling the sale of Kobe Bryant merchandise. Nike reported they had sold out of all of Bryant-related merchandise. When customers search for Bryant-related products, they are re-directed to a Kobe Bryant memorial page. The clarification came after sources claimed Nike had pulled its Bryant merchandise to limit profiteering from his death.

Customer Experience Roundup, July 23, 2019

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Much of customer experience today takes place online. How a company operates through its app and website plays a huge role in customer relationships and perceptions. The best companies create safe and convenient ways for customers to shop and get the information they need. Here are three stories from the week that showcase the importance of digital customer experience.

When Customer Service And Sales Are Managed Under One CCO

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Not every company's Chief Customer Officer has the same scope. For example at DoubleDutch, Chief Customer Officer Annie Tsai manages both the customer service and account management...