Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

What Marketers Really Need To Know About Gen Z

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For years, experts have talked about millennials and looked towards the future of Generation Z, the generation to follow. But Gen Z is now here and already having a massive impact, both as employees and as consumers. Marketers need to understand Gen Z to realize its full impact and to separate the truth from long-held myths.

Generational researcher Jason Dorsey is an expert on all things Gen Z. He studies generational behavior so that leaders, marketers, employers, and others can understand the differences between each generation. But he warns against putting generations in boxes. The wide range of ages …
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4 Strategies Every Company Needs To Implement For Both Employee And Customer Experience

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Why is it that in some companies employees are willing to go above and beyond to deliver superior customer experiences, and in other companies employees couldn't be more apathetic? It’s because when organizations invest in employee experiences it unlocks their discretionary effort to create great experiences for their, and your, customers.