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Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

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Customer Experience Innovation – and Preparing the Customer of the Future of Finance

January 14, 2021 By blake

This webinar is brought to us by Clarabridge.

Watch it here HERE.

COVID-19 has drastically changed the banking industry and created countless lasting effects including the almost overnight need for contactless payments, the dysfunction of digital bank offices for loan processing and the growing need for AI technologies to reduce customer effort and increase efficiencies. It has become more important than ever to improve the customer experience and journey, but many banks are unsure where to start or what improvements to focus on first.

Watch this on-demand webinar to learn:

  • Why the rise of digital only banks is
…
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Top 80 Stats About A Future Customer Experience Shaped By Technology

January 29, 2020 By blake

80% of retailers will use IoT to customize the in-store experience by 2021.  Worldwide IoT spending is expected to hit $1 trillion by 2022.  Smart cities with IoT are expected to be worth $2 trillion total by 2025. 

20 Examples Of Machine Learning Used In Customer Experience

July 11, 2019 By blake

A system that remembers customers’ preferences, can understand speech and text and that learns the more it’s used—that’s the magic of machine learning. Machine learning is used to understand customers, drive personalization, streamline processes and create convenient and memorable customer experiences. Here are 20 examples of machine learning in action.

Machines Can Provide A More Human Customer Experience Than A Human Can

July 24, 2018 By blake

Think of the last time you called a customer service line and talked to a human—did it feel like you were talking to an actual person, or was the conversation robotic and simply followed a script? Instead of enjoying a real conversation, too many brand interactions end up feeling impersonal and disinterested. Customers leave the conversation feeling frustrated or belittled instead of satisfied and accomplished.

How Amazon Has Reorganized Around Artificial Intelligence And Machine Learning

July 16, 2018 By blake

In honor of Amazon Prime Day, let’s take a look at the inner workings of this company that is pushing the bounds of innovation, not only with Amazon Prime, but the many other cutting-edge management strategies. The company that sets the tone for so many aspects of customer experience is breaking down internal barriers and showing how other companies can do the same. Amazon, a leader in customer experience innovation, has taken things to the next level by reorganizing the company around its AI and machine learning efforts.

What Should Machine Learning Actually Learn About Your Customers?

February 20, 2018 By blake

The buzzwords for the future are undoubtedly “machine learning” and “automation”. But talking about technology and actually using it to drive your business and reach new customers are two different things. In many cases it comes down to personalization and having the data to create strong customer experiences.

What actually is machine learning? Essentially, it’s the part of artificial intelligence that allows computer models to recognize patterns in existing data so that it can learn what to do or predict what will happen in the future. Just like how humans can absorb information and use it to formulate their observations …
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How Artificial Intelligence Will Impact The Insurance Industry

September 24, 2017 By blake

The insurance industry has long been bogged down by outdated practices. However, the combination of a new wave of thinking and newly developed artificial intelligence technology has the potential to completely change the customer experience to provide great service in a way that resonates with modern customers.

How Artificial Intelligence Will Impact The Insurance Industry

August 14, 2017 By blake

The fast-growing technology has the potential to disrupt the entire industry and greatly improve the insurance customer experience.

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