Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

What Is The Netflix Effect?

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When’s the last time you saw a movie in theaters? How about the last time you watched a movie or show on Netflix? If you’re like most consumers, you’ve done the second thing more often. Even as movies bring in record amounts of money at the box office, Netflix grows its number of subscribers by around 10% a year and now has an estimated more than 59 million subscribers in the U.S. alone. There’s no doubt Netflix is the definitive modern media company, and its impact is felt in a number of industries. It’s what experts call the Netflix Effect.

Customer Experience Roundup – January 18, 2019

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Customer experience is always changing. With the help of social media and our constant connectivity, ideas spread like wildfire. The actions—good or bad—of a company can easily be seen by the entire world, and that has a huge impact on how customers view a brand. That was a big theme this week as companies made bold moves to connect with—or distance—customers.

3 Business Lessons From Netflix, Which Now Sells Clothes

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Disney started with content — really amazing content. But it wasn't long that these cartoons became brands of their own, with huge fan followings. And it makes sense that now Netflix — who is enjoying the same cult-like following for many of its original shows — will sell merchandise that reflect fan favorites. [...]