
Customer Experience Round-Up: January 20
While some customers prefer to test their items before making a purchase, many of Bose’s most popular items are now largely purchased online. Bose originally designed its stores around what customers were looking for and will continue to do so—but now, customers prefer to shop online. Staying on top of customer demand can help the company stay afloat and still offer its products, just with a different, technology-driven experience.