While some customers prefer to test their items before making a purchase, many of Bose’s most popular items are now largely purchased online. Bose originally designed its stores around what customers were looking for and will continue to do so—but now, customers prefer to shop online. Staying on top of customer demand can help the company stay afloat and still offer its products, just with a different, technology-driven experience.
A quality customer experience includes every customer, not just certain groups or demographics. The growth of technology and personalization allows brands to create niche experiences and reach out to often-overlooked groups. This week, we saw three stories of the changing customer landscape and how companies are offering new services to all customers.
These days, convenience is key. No matter if you’re ordering food, talking to a friend or shopping online, you want answers and results right away. Convenience plays a big role in the overall customer experience. When companies make life easier for their customers, they help build goodwill and a better experience. Here are three stories from the news this week that highlight the importance of innovation and convenience.