Nearly a year into the global pandemic, what modern customers are looking for in the brands they interact with has permanently changed.
At the top of the list of customer priorities are health and safety.
Research from Volvo and Harris Poll found that COVID has altered the mindsets of consumers. In an unpredictable world, customers are looking for stability from brands they know and trust, which often translates into safety.
Despite economic uncertainty, Volvo has seen growth and success during the pandemic. According to Jim Nichols, Head of Product, Technology & Brand Communications at Volvo Cars, that’s because …
Read the rest →