Blake Michelle Morgan

Customer Experience Adviser and Speaker

Blake@BlakeMichelleMorgan.com – 347•907•0968

Customer Experience Roundup, August 27, 2019

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One of the most important devices for customer experience can be found right in your pocket: your smartphone. Smartphones allow customers to be constantly connected to their family and friends, as well as to their favorite brands. However, with increased reliance on our phones comes issues with technology and privacy. This week brought three stories highlighting the importance of technology and transparent customer relationships.

Phone Companies Agree To Deal To End Robocalls

Those annoying robocalls may soon be a thing of the past. Last week, AT&T, Verizon and Sprint joined forces with nine other telecom companies and the attorneys general …
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Customer Experience Roundup, August 20, 2019

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Digital transformation is more than just a business buzzword—it’s a powerful tool for customer experience. As companies rely on new technology and expand their digital offerings, they have opportunities to connect with customers like never before and offer new solutions. However, digital transformation isn’t always smooth. New technology brings with it both challenges and opportunities. This week brought three stories of how digital transformation and technology can help and hurt businesses.

50 Travel Companies Trying Their Hardest To Reduce Their Carbon Footprint

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A growing number of travel companies are taking a stand and working to reduce their carbon footprints. These initiatives and investments can have a huge impact on the environment and their bottom line and draw in customers looking to have a positive impact on the world.

How Will A Morning Twenty Years From Now Be Different?

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Imagine life in the year 2039—how different will things be 20 years from now? Every step of our mornings will be made even easier and better by technology, assuming that we continue to allow technology into our private lives

Customer Experience Roundup, August 12, 2016

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What does it take for a brand to connect with customers? Vulnerability, authenticity and innovation. In order to have a strong experience, customers need to feel connected to the brand and its employees. They want to feel like real individuals, not just numbers or dollar signs. This week brought stories of how companies can build connections with customers in a variety of ways that can all contribute to the customer experience.

Customer Experience Roundup, August 6, 2019

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Modern customers want convenience and control. They crave the power to get what they want, when they want it. As a result, forward-thinking brands are evolving their offerings to create experiences that give customers control. This week saw three examples of the evolving customer experience and how the most successful brands give the power to their customers.

Customer Experience Roundup, July 29, 2019

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As new technology is released, brands are constantly looking for new ways to improve their customer experience. But technology just for technology’s sake isn’t always the best option. To be effective, new technology must be strategic and really meet customers’ needs—while also being transparent. Here are three recent stories that highlight technology advancements for CX, and what that means for customers.

Driving Innovation In Customer Experience With Josh Linkner

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There’s a lot of talk about innovation in the business world. But innovation is more than just a buzzword—it should be the culture and mindset of customer experience professionals. The best customer experiences push beyond the norm to provide creative, unique and memorable experiences and services for customers.

Customer Experience Roundup, July 23, 2019

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Much of customer experience today takes place online. How a company operates through its app and website plays a huge role in customer relationships and perceptions. The best companies create safe and convenient ways for customers to shop and get the information they need. Here are three stories from the week that showcase the importance of digital customer experience.

Restoring Trust, Control, And Fairness In The Digital World

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For years, customers have traded their personal data for digital services, rewards or promotions. In order to gain access to a new program, get discounts from a company or connect with friends on social media, we’ve given up much of our personal information. But is it a fair trade? Data privacy issues have been growing in intensity for years, leading to a world where customers aren’t in control of their own data and trust between customers and companies continues to erode on a daily basis.