In a time when the zeitgeist in America is at an all-time low and most people can’t agree on anything, it seems unusual for a group of nearly 200 top CEOs to gather and come to an understanding. The Business Roundtable, a group of the country’s top CEOs, has gathered regularly since it was founded in 1972. But this year’s meeting seemed to carry more weight as the group redefined the purpose of a corporation and showed the power and importance of business.
ow does a 100-year-old company continually reinvent itself to change how the world works? By relying on and driving a high-quality customer experience. IBM’s current success is built around its historic roots and the customer-first culture that has existed from the beginning. For CMO Michelle Peluso, that means standing on the backs of giants while also looking towards the future.
One of the most important devices for customer experience can be found right in your pocket: your smartphone. Smartphones allow customers to be constantly connected to their family and friends, as well as to their favorite brands. However, with increased reliance on our phones comes issues with technology and privacy. This week brought three stories highlighting the importance of technology and transparent customer relationships.
Phone Companies Agree To Deal To End Robocalls
Those annoying robocalls may soon be a thing of the past. Last week, AT&T, Verizon and Sprint joined forces with nine other telecom companies and the attorneys general …
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Digital transformation is more than just a business buzzword—it’s a powerful tool for customer experience. As companies rely on new technology and expand their digital offerings, they have opportunities to connect with customers like never before and offer new solutions. However, digital transformation isn’t always smooth. New technology brings with it both challenges and opportunities. This week brought three stories of how digital transformation and technology can help and hurt businesses.
A growing number of travel companies are taking a stand and working to reduce their carbon footprints. These initiatives and investments can have a huge impact on the environment and their bottom line and draw in customers looking to have a positive impact on the world.
Imagine life in the year 2039—how different will things be 20 years from now? Every step of our mornings will be made even easier and better by technology, assuming that we continue to allow technology into our private lives
What does it take for a brand to connect with customers? Vulnerability, authenticity and innovation. In order to have a strong experience, customers need to feel connected to the brand and its employees. They want to feel like real individuals, not just numbers or dollar signs. This week brought stories of how companies can build connections with customers in a variety of ways that can all contribute to the customer experience.
Modern customers want convenience and control. They crave the power to get what they want, when they want it. As a result, forward-thinking brands are evolving their offerings to create experiences that give customers control. This week saw three examples of the evolving customer experience and how the most successful brands give the power to their customers.
As new technology is released, brands are constantly looking for new ways to improve their customer experience. But technology just for technology’s sake isn’t always the best option. To be effective, new technology must be strategic and really meet customers’ needs—while also being transparent. Here are three recent stories that highlight technology advancements for CX, and what that means for customers.
There’s a lot of talk about innovation in the business world. But innovation is more than just a buzzword—it should be the culture and mindset of customer experience professionals. The best customer experiences push beyond the norm to provide creative, unique and memorable experiences and services for customers.