Blake Michelle Morgan

Customer Experience Futurist, Author, Keynote Speaker

Blake@BlakeMichelleMorgan.com – 347•907•0968

Customer Experience Round-Up: May 4

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The impacts of the global coronavirus pandemic are widespread, and they are already being felt in the values and actions of consumers. Customer experience is a reflection of what matters to consumers, but those values are changing and greatly affecting all industries. This week we saw three stories of how consumers are changing and the long-term impacts of COVID-19.

5 Ways Nonprofits Can Use Data To Drive The Supporter Experience

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A company striving to grow its revenue and an organization dedicated to finding a cure for type 1 diabetes may have different goals, but one important principle stays the same: they have to connect with their audience. Just like customer experience is crucial in the for-profit world, supporter experience drives the success of non-profit organizations.

Customer Experience Round-Up: April 27

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A strong customer experience is rooted in relationships with customers and employees. In order to build those relationships, brands must be honest and transparent about their operations, both good and bad. This week we saw three stories of how being transparent can benefit companies and avoiding openness can lead to negative consequences.

How Informatica Leverages The Powerful Combination Of AI And Data

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Data or AI alone is only part of the equation; true success in customer experience comes when the two sides work together. Informatica leverages the power of data and AI to serve its customers and provide tools for its customers to serve their end-users.

Customer Experience Round-Up: April 20

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Providing a great customer experience means continually evolving products and services to meet customers’ needs. That’s never been more true than in our current pandemic environment where customers’ everyday lives have been upended. Many companies are adapting what they offer and how they deliver it to provide more convenient services to customers. This week we saw three stories of companies expanding to new areas to better reach customers and continually improve their overall experience.

How Personalization Made BarkBox A Must-Have Subscription Service

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Successful, customer-driven companies put their customers first in everything they do. Even if those customers have four paws. BARK, the company behind the wildly successful BarkBox, was created when its founders wanted to make functional and stylish products that would make their dogs happy. As cofounder Henrik Werdelin says, BARK does everything from a dogs-eye view.

Community During Coronavirus: How The Alcohol Industry Builds Connections

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The global coronavirus pandemic has changed how businesses around the world operate. But according to Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, times like these reveal character. Instead of be afraid of the changes and challenges of the current landscape, companies have the opportunity to move forward through ambiguity, be agile and think differently about profits. Now is a great time to build community and strengthen connections.

Customer Experience Round-Up: April 13

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As public health professionals predict when social distancing can end and the economy can re-open, many people are considering the potential long-term effects of the coronavirus pandemic on large industries. In-person shopping, dining and entertainment have been upended by the virus, and the impacts could be incredibly long lasting. Fragile industries like brick-and-mortar retail and restaurants might not be able to survive if they don’t adapt and evolve. This week brought three predictions for the future of major industries.   

 3 Pillars that Empower Executives to Thrive During Tough Times

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It’s no secret that we are experiencing a moment in history that is uncertain and distressing. The coronavirus pandemic has affected millions of businesses around the country, leaving employees and leaders in a state of panic. Executives at these businesses hold a heavy responsibility on their shoulders to remain calm, adaptable, and resilient. As the world changes drastically around us, we are looking to these c-suite leaders to step up and set an example.

Customer Experience Round-Up: April 6

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Customer experience starts with a company’s first customers: its employees. If employees aren’t valued and engaged, they won’t create a strong customer experience. But if employees are excited to show up to work and feel empowered by the company, it shines through in customer experience. This week brought three stories of employee experience in our uncertain times and how it can impact customers.